Previews Luxury Marketing
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A Track Record of Distinction
Coldwell Banker Previews International - Quite simply, the most powerful luxury home marketing program in the world that has been marketing the world's most magnificent estates since 1933.
Exceptional clients require exceptional service. Sellers of exceptional properties trust Coldwell Banker Previews more than any other name. Coldwell Banker Previews International handles an average of $85.5 million in luxury home sales every day. Previews also participated in more than 16,000 transaction sides of million-dollar plus homes, for a total of $31.2 billion in sales volume in 2008.
Global Connections
The Previews network of international connections is unparalleled, largely due to our one-of-kind client, one-of-a-kind home philosophy. Through our global network, Coldwell Banker Previews Property Specialists collaborate with more than 105,000 sales associates in over 3,600 high-end brokers worldwide. Previews Specialists are also well respected in the local community, and cooperate every day with the fine brokers throughout our area, to discreetly serve even the most discriminating of sellers.
Precision Marketing Programs
To reach the world’s most affluent home buyers, Coldwell Banker® has focused on developing direct marketing publications and programs dedicated to exceptional luxury home sales. The resulting Previews® client base includes executives from the Fortune 1000, current owners of luxury properties, as well as ultra-affluent individuals within the entertainment, music, athletic and other high-profile fields.
Exceptional Advertising Placements
Exposure in national publications is an integral component of the Coldwell Banker Residential Brokerage Previews Marketing Program. Special consideration is given to each property and the marketing strategy is directed to the most appropriate audience utilizing international, national and local publications. A selection of print publications for advertising Previews properties:
- Unique Homes magazine: Your Previews Property Specialist has the opportunity to include your home listing in the special Coldwell Banker Previews International® section of Unique Homes, the premier magazine for reaching luxury real estate audiences in more than 80 countries worldwide.
- Coldwell Banker Previews International® Portfolio of Exceptional Homes: Coldwell Banker Previews International Portfolio of Exceptional Residences features editorial on the luxury marketplace as well as our Coldwell Banker Previews Property Listings. Agents have the ability to feature their Previews listings and personalize the Portfolio with an agent biography. Purchased copies of the publication can be sent directly to the agent or distributed to a mailing list (provided by the agent) A digital magazine of the Portfolio is also circulated.
- Previews International Homes & Estates magazine: Exclusive to Previews properties, Previews International Homes & Estates magazine is available to your Previews Property Specialist for use as a targeted direct mail publication and is packaged with Unique Homes magazine, where it reaches international newsstands in more than 50 countries. It also receives highly targeted distribution to locations of affluence that include Delta Airlines Lounges, four-star hotels and resorts, private/charter jet facilities, and select East Coast shuttle locations.
- Previews International Homes & Estates digital magazine: Your Previews Property Specialist has the ability to include a link to the digital edition of Previews International Homes & Estates magazine for posting on Web sites and emailing to their own distribution lists.
Advertising in our proprietary publications is supplemented with local and regional advertising, in magazines that Previews clientele read. Each advertising schedule is determined on an individual basis and our Previews property specialists may select to feature your home in:
- Architectural Digest
- Baltimore
- Chesapeake Bay
- The Wall Street Journal
- Washingtonian
Unparalled results – think of it as the standard by which every Coldwell Banker Previews International® Property Specialist measures his or her success in handling your home purchase. Think of it as our commitment to provide you with unsurpassed service from a highly skilled professional, one with extensive local knowledge, far reaching international connections, and excellence in luxury home marketing. Think of it as having all the resources of the Coldwell Banker® network behind you – the network that accounts for more than 16,000 million-dollar transaction sides nationwide. Take advantage of this unrivaled combination of experience, expertise and resources by becoming a Coldwell Banker Previews International client.
For further information on any Previews property or to speak with someone to discuss marketing your exceptional home in the Previews program, please contact:
The Previews Department
tel: 888-472-7363
fax: 866-317-3882
email: previews@cbmove.com