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Market Watch

December 2011 Market Watch

SPRING IS FAST APPROACHING

It may seem premature to prepare for the spring selling season now, but the reality is spring is just around the corner. Whether you’re thinking of putting your home on the market or planning to buy a home, right now is really the prime time to meet with a Coldwell Banker Residential Brokerage sales professional to discuss your options.

For home sellers in particular, there is much to prepare for and a sales professional can help you prioritize and establish your plan. A strategic sales and marketing plan is essential to engage active buyers. That plan should include an effective pricing strategy, home presentation suggestions and a comprehensive approach to online marketing.

Your Coldwell Banker Residential Brokerage sales professional will provide you with a competitive market analysis that includes a review of current inventory, recent comparable sales prices and other data to assist you. You can also look to the links on the right to gauge current market conditions in your area. A Coldwell Banker Residential Brokerage sales professional will also direct you on how to prepare your home for maximum appeal and ensure your property is featured on the leading real estate websites and portals in the industry.

Nearly 90% of homebuyers start their home search online. At Coldwell Banker Residential Brokerage, we offer our clients exposure on more than 550 websites, including CBMove.com and coldwellbanker.com. According to Nielsen and comScore Media Metrix, the two global leaders in digital measurement, Coldwell Banker® branded websites had the highest number of unique visitors among all national real estate franchise brands for full-year 2011.

We also have national advertising agreements that prominently enhance the current placement of our property listings on the top four real estate websites and portals: REALTOR.com®, Trulia.com, Yahoo!® Real Estate and Zillow.com®. As a result, our sales professionals and their clients gain a competitive edge in attracting homebuyers during the 180 million visits that these sites collectively receive each month.

For homebuyers, a Coldwell Banker Residential Brokerage sales professional can walk you step-by-step through the home buying process, and help you identify homes for sale and in the right price range. Your sales professional can also help you research the markets that interest you and assist with tasks such as writing contracts, negotiating the asking price and closing the transaction.

At Coldwell Banker Residential Brokerage, we greatly look forward to the spring selling season and ensuring that all of our clients and customers have an effective plan in place to achieve their real estate goals. If you’re thinking about buying or selling a home, now is the time to please call 1-877-225-5673.