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E-Marketing Advantage

eMarketing Advantages

Coldwell Banker Residential Brokerage continues to raise the bar in our Internet marketing efforts. Online real estate has evolved, with new sites and opportunities, and our strategy has grown with it. As a company, we have taken advantage of the best opportunities so we may offer our sellers the most exposure for their properties, the fastest response to online inquiries and the finest quality interactive programs in the industry. The Coldwell Banker® brand has invested in the best online marketing programs available. Click here to learn why (3 mb Quicktime movie).

Our online marketing strategy continues to change and evolve with the ever changing online real estate space. Just a few years ago, sites like Trulia, Zillow® and FrontDoor.com didn’t exist, Google wasn’t displaying real estate listings, and Yahoo!® Homes had a decidedly different flavor. As the online Real Estate space evolved and home seekers began to integrate online searching into their home buying experience, Coldwell Banker Residential Brokerage has continued to keep pace with real estate buying habits.

Today, you will find your property, your agent and the Coldwell Banker brand on more than 575 of the most visited websites and real estate portals on the web. When you work with a Coldwell Banker Residential Brokerage sales associate, you can feel confident in knowing your home will be advertised on CBmove.com, coldwellbanker.com, realtor.com®, Yahoo!®, Google, Trulia, Zillow® and FrontDoor.com, as well as BaltimoreSun.com or WashingtonPost.com. Also, know your property will catch the attention of the online home seeker with multiple photos, school and community information, virtual tours, maps and more.

When surveyed, 94% of buyers felt the agent’s speed of response was very important and second only to the agent’s integrity*. Timing is everything. At Coldwell Banker Residential Brokerage, we use a rapid response system allowing your agent to receive any information or appointment requests about your home on their cell phone in a matter of seconds.

* 2012 National Association of Realtors® Profile of Home Buyers and Sellers

We respond to web buyers instantly with HomeBase InTouch - our exclusive* online rapid response system.
Online inquiries about your property go directly to your sales associate’s phone within seconds. In the blink of an eye, your potential buyer can connect with the one sales professional who best knows your home and its unique selling features.

*HomeBase InTouch was developed exclusively for the Realogy Corporation

Click here to watch HomeBase InTouch.